MIS for Marketing

 In order to pursue market opportunities as well as anticipate marketing problem, manager need to collect comprehensive and reliable information. Managers cannot carryout marketing analysis, planning, implementation and control without monitoring and researching customers , competitors, dealers and their sales and cost data. Every firm has many information flows of interest to marketing management. Many companies are studying their executive’s information needs and design information system for marketing to meet these needs. Instead of plethora of unrelated data, an MIS combines various inputs and present integrated reports.

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